Category Archives: Business Articles

CPG Marketing Insights study.

Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...

University of Minnesota is a rising academic star.

Posted in Business Articles by Page on August 1, 2014

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Forbes Magazine just compiled its list of America’s best Universities and my alma mater has been selected as one of the fastest rising academic stars. Congrat’s to the University of Minnesota, and the Business School from which I gained so much from. Its a great school, with great teachers,...

Discounting & brand value

Posted in Business Articles by Page on July 31, 2014

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Industry after industry has followed a similar path. To keep plants busy and continue growth companies invest heavily in new model development, and broader inventory positions which in turn impact their need to turn that inventory which subsequently creates faster movement towards promotions and discounts which in turn reduces margins...

Today’s CMO must expand their role.

Posted in Business Articles by Page on July 30, 2014

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The complex world of a CMO means you need to wear a different hat than in the 70’s & 80’s. Today very few CMO’s can manage all the day to day responsibilities of an effective CMO role, and it demands the CMO’s ability to adapt to this changing marketplace....

2014 Most Valuable Brands

Posted in Business Articles by Page on July 28, 2014

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2014 Most Valuable Brands June 2014 Every year researchers try to evaluate the strength of brands by looking at their overall book and brand values. The landscape can often change very quickly with companies such as Apple or Facebook jumping up numerous slots as they rose...

Ever changing role of the CMO in todays business

Posted in Business Articles by Page on July 21, 2014

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The role of all marketing personnel is always changing in todays marketing department and especially the role of the CMO. The insights and perspectives shared by Nick in this article showcase the impact that the CMO has, and the skills that the CMO must have in this changing landscape. ...

Marketing: A new Team Sport

Posted in Business Articles, Marketing Articles by Page on July 18, 2014

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Giselle has hit it on the head. In today’s marketing not one person can wrap their arms entirely around all the new functions of marketing and be the overall expert you need a team, and it is the ability of the CMO to build a team that works together and...

LeBron James – Building a Worldwide Brand

Posted in Business Articles by Page on July 15, 2014

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Entertainers and sports figures have the capacity to build tremendous brands and brand value, but this great article looks at the master of them all LeBron James and his role in building a truly world class brand for the LeBron James franchise. He and his team have built...

Do your presentations have stickiness or do they fail to convert?

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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Slideshare has posted some wonderful articles on how to improve your presentations, and connect better with your audience. The Page Group agrees with many of these strategies and we felt it important enough to share with our friends. Direct marketing has always been one of the best marketing...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...