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Building a competitive Ketchup Brand…a story on branding

Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment?   Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...
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Crowdstrike hits hard and Hackers give up.

I often speak of our friends over at Crowdstrike Security as they are making inroads into a new model of cyber security.  The following article gives new insights into the methodology that Crowdstrike is using to impede the access of cyber hackers into corporate internet systems.   Lots of great...
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The new 2015 Ford GT as seen inside their design studio

CarThrottle.com takes us on a tour inside the Ford GT design studio, meet their management team, understand the strategy, learn the skills needed to execute, and connect with the all new 2015 Ford GT.   This amazing redesign steps dramatically forward from the second generation Ford GT which was honoring...
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Raising the minimum wage…Is it a positive solution???

As politicians look for ways to stay in their posts in government they more often focus on getting votes not solving problems.   It is basic economics that as wages rise then added pressure is put on the company to control staffing.  Raising the minimum wage during an election cycle is...
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