Tag Archive for "competitive brands" | Branding & Marketing Strategy

Tag Archives: competitive brands

Building a competitive Ketchup Brand…a story on branding

Posted in Branding Articles by Page on July 30, 2015

Have you ever thought about the difficulty in building a brand within a category where one, or a few, brands dominate, and how do you build a successful brand in this environment? Well this very engaging article looks at how Grey Poupon changed the whole world of mustard thru...

Taking your brand further…

Posted in Branding Articles by Bob on April 16, 2013

One comment

MARCH 21ST, 2013 DeSandis Breindel Have You Taken Your Brand As Far As It Can Go? We’ve written before about a common trap many challenger brands fall into: to compete with the Goliath in the industry, they feel the need to focus on the ways in which their offering is “just as...