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Customer Experience is Job #1

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Millennials discount A list endorsements

Posted in Branding Articles, Marketing Articles by Page on April 1, 2016

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Millennials are different then Gen Y…and this article shows how Millennials are now not as connected to A List endorsements as they once were. As marketers we all learn early on that brand icons change over the life of a brand. Successful products transition, great ads change,...

Volkswagen sued by FTC over Clean Diesel Ads

Posted in Branding Articles, Marketing Articles by Page on April 1, 2016

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Can the Volkswagen brand be tarnished? Brands can have their image tarnished easily and it is how they respond to these crisis of credibility that establishes how strong the brand really is. We have seen this when the iPhone 5 debuted to rumors and stories of significant problems...

Rolling out a New Brand – It takes a plan

Posted in Branding Articles, Business Articles by Page on March 24, 2016

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...