Tag Archives: brand relationship

Customer Experience – CX – Prioritize

Experiential marketing or customer experience marketing are driving most activations today. Opportunities exist for strong platforms built on delivering the customer experience that they are seeking leads to significant brand loyalty and significant brand conversions. Customers are seeking innovative ways that connect with their desires, needs, wants, and heart strings...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

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In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...

Customer Relationship with Brands

Posted in Branding Articles by Page on November 5, 2014

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In today’s competitive marketplace and highly connected digital marketplace your brand relationship is a critical part of your future and continued success. The companies relationship with brands brings to the forefront a critical element of the long term success as customer loyalty is very important to long term success. Keeping that...

B-to-B Marketers Can’t Sell If They Can’t Tell a Story

Posted in Branding Articles, Marketing Articles by Page on May 30, 2014

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GE CMO Beth Comstock: B-to-B Marketers Can’t Sell If They Can’t Tell a Story Sets Tone For Conference and State of Business Marketing By Seth Fineberg. Published on May 29, 2014. Beth Comstock B-to-b marketers will see more long-term value in telling the story of their brand than just trying to feed the...

Marketing is about telling the story about the brand.

Posted in Branding Articles, Marketing Articles by Page on May 30, 2014

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Leading brands all are telling the story about their brand, products, services, and brand connection to their consumers. In many cases TPG calls this Lifestyle Branding where we build a connection between the lifestyle the consumer wishes to live an their choice of brands which reflect on that lifestyle and...

The Budweiser Clydesdales Exposed

Posted in Branding Articles, Business Articles by Page on January 24, 2014

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The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...

How to talk about your “ branding ” so your audience gets it?

Posted in Branding Articles by Bob on April 25, 2013

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This wonderful article helps you explain the relationship betweeen Brand and Branding. Often in todays corporate culture the conversation related to Branding is often set aside as part of marketing, but it is much more than that…See what Ashley has to say about this topic. Ashley Konson, Posted on April 23,...

Taking your brand further…

Posted in Branding Articles by Bob on April 16, 2013

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MARCH 21ST, 2013 DeSandis Breindel Have You Taken Your Brand As Far As It Can Go? We’ve written before about a common trap many challenger brands fall into: to compete with the Goliath in the industry, they feel the need to focus on the ways in which their offering is “just as...

How to Write a Brand Plan

Posted in Branding Articles by Bob on March 25, 2013

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June2012 A well-written Brand Plan helps to align an organizationaround the direction, the choices and the tactics that need implementing for a brand to achieve their goals. The Brand Plan unites functions such as marketing, sales, product development outlining what each group needs to do for the brand to be successful, while setting...