Tag Archives: customer relationship

Customer Experience is Job #1

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

Good, clear, concise, communication builds customer relationships with your brand.

Posted in Branding Articles, Marketing Articles by Page on March 20, 2014

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By improving the overall context of your messaging, and being consistent and aligned with your consumers expectations from your brand you can enhance the customer relationship & brand relationship you have with the consumer. Today’s marketing is all about delivering consistent, clear, good, clean, concise communications that connect with...

Today the 80-20 rule still dominates the marketplace.

Posted in Business Articles by Bob on September 18, 2013

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Should The 80-20 Rule Still Factor Into Your Marketing Strategy? CMO EXCLUSIVES | September 12, 2013 by Mercedes M. Cardona Contributing Writer QR codes. Augmented reality. Mobile wallets. The rise in omnichannel retail and the development of the technologies that enabled it have done much to reshape the face of retail marketing and...

Is your brand marketing thought up or thought through?

Posted in Branding Articles by Bob on April 2, 2013

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channel Instincts, april 2, 2013 The key difference between being “thought up and thought through” is to be: Driven by insights Obsessed with creativity and innovation Built on the foundation of a brand position Varying your message and method by stakeholder Focused on building long-term relationships 1. Driven by insights The first step to...