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Hennessy recreates Journeys of Swiss Explorers

Posted in Business Articles by Page on April 15, 2016

Hennessy steps out of the liquor worlds advertising comfort zone to deliver a very unique experience, but does it really connect with consumers? Does it reflect those special consumers who purchase the brand? Does it impact that conversation about Hennessy? Hennessy Recreates the Journeys of...

George Kurtz – Entrepreneur of the Year

Posted in Business Articles by Page on April 8, 2016

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Congratulations once again George, and the whole team over at Crowdstrike, another well deserved accolade for developing the newest generation of cyber security software and technologies. Ernst and Young Announces CrowdStrike’s George Kurtz as Entrepreneur Of The Year® 2016 Orange County Semifinalist 04/08/2016 | 02:02pm CEST Ernst...

Brand experience is central to building a strong Brand Connection with your consumer …

Posted in Branding Articles, Marketing Articles by Page on April 8, 2016

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Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....

Marketers speak to issues facing us in our jobs…

Posted in Marketing Articles by Page on April 6, 2016

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Marketers are raising significant concerns over what is transpiring in todays marketing environment. Traditional values of marketing are going away. New trends are short lived. Something exciting suddenly turns sour. What are we to do as marketers when all the tools in our toolkit change so...

Video is an important part of your marketing mix

Posted in Business Articles, Direct Marketing Articles, Marketing Articles, Mobile Technologies by Page on April 1, 2016

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Video content is becoming far more relevant every day as a tool to connect with your audience and build a connection with them. People are enjoying the opportunity to see a visual reflection of the brands that they purchase and enjoy provided it is delivered in an interesting, informative,...