Tag Archives: brand building

Brand Building Strategies for small business.

Posted in Branding Articles by Page on July 27, 2018

Brand Building is core to any business big or small, but many small business units struggle to develop a strong well known brand that connects with their core audience. We have posted a few articles this week related to small business branding including a recent on on Vehicle Branding talking...

Building a Brand – Mistakes do happen.

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When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives. Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...

Rolling out a New Brand – It takes a plan

Posted in Branding Articles, Business Articles by Page on March 24, 2016

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Are you building a new brand…it takes a plan and a firm understanding of the goals that need to be achieved. But more than anything else it requires that you need to first understand your core consumer and what they need from the goods, products, or services offered in...

Build Trust w/ Consumers for Success

Posted in Marketing Articles by Page on March 1, 2016

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When you build trust with your consumers you win. Understanding your consumer and how they interact with your brand is central to building trust, and to build trust is to establish your brand as a solid and dependable resource for your consumer. Brand loyalty is central to all...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

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No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

What succeeds facts or feelings in building your brand?

Posted in Branding Articles by Page on December 9, 2013

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Facts or Feelings November 12, 2013 at 10:25 pm As posted on What is a Brand? I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on...

Success as a CMO is driven by these five values

Posted in Marketing Articles by Bob on September 30, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

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Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...

Brand From The Inside Out

Posted in Branding Articles by Bob on April 24, 2013

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CMO EXCLUSIVES | April 23, 2013 Branding from the inside out… by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees...

7 Tips to Building a Brand for First-Time Small Business Owners

Posted in Branding Articles by Bob on April 4, 2013

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David Bakke is a small business owner based in Atlanta. He writes about his experiences and personal finance tips on the blog, MoneyCrashers.com. If you’re a first-time small business owner, you may know how to use Spoke.com to track your industry, your competition, and your customers – but how much thought have you given...