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Building a Brand – Mistakes do happen.

When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives.    Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...
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Brands require change to stay relevant.

Brands  must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers.  Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within.   It is critical that...
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Our future in marketing.

Future Trends and Expectations.  What does the future hold for all of us in marketing.   Scott attempts to look into the future to share with us his insights into the trends and behaviors that will focus our efforts down the road.  Future forecasting is a science, but it also...
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Employment Law – Do you know what is required

What do you know about employment law?   Martin, CEO Cleverest, sent over the links to the following article which you will find chocked full of information regarding current day employment law. We hope you find the details included invaluable to your employment law understandings, and requirements for operating a...
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