When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives. Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...
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Kathy Ireland is one of the US Richest Women
Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...
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What succeeds facts or feelings in building your brand?
Facts or Feelings November 12, 2013 at 10:25 pm As posted on What is a Brand? I serve on the board of directors for a local health services organization serving seniors, many of who have memory loss. In a number of board meetings we have heard about a focus on...
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