Tag Archives: brand strategies

Building a Brand – Mistakes do happen.

When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives. Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...

We need to listen to our customers in doing effective marketing

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McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

Another Brand Resolution for 2014

Posted in Branding Articles by Page on January 13, 2014

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Here is Jeremiah Gardners posting on his blog regarding Brand Resolutions for 2014. He takes a path much different from many, but shares values that we should consider in the evaluation of our brand planning for 2014. BRANDS, RESOLVE TO SHIFT YOUR FOCUS IN 2014 GET OUTSIDE YOUR BUILDING,...

What are your brand resolutions for 2014 ?

Posted in Branding Articles by Page on January 13, 2014

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Mattthew Fenton on his blog points out some great brand resolutions for keeping your brand relevant in today’s markets. Brands and marketing live in a flux every day. We need to understand how our customer is changing their connection to the brand and be current with their needs....

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

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By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...

How To Integrate Social Customer Service Into Your Marketing Strategy

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Bob on December 18, 2012

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You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...