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The value of Lead Validation and Conversion

Lead Validation … Our good friends over at Straight North shared their latest insights into conversion and lead generation techniques that we felt that should benefit all who read our website.   One of the major mistakes marketing frequently does is not narrow down our leads to the most effective...
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Instagram Statistics will blow your mind

Here is a compilation of the top 15 stats re: Instagram that might just have a major impact on your perspective for the platform.   Marketers need to constantly stay on top of their social media platforms and understand how they impact the markets they serve, but then we also...
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Building a Brand – Mistakes do happen.

When building a brand mistakes do happen, but Laura explains below some of the mistakes most common, and hopefully we can learn from her insights and perspectives.    Mistakes Companies Make When Building A Brand Published on November 2, 2016 Laura Ries Branding/Marketing Guru, Best-Selling Author and Author of the New...
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Brands require change to stay relevant.

Brands  must evolve, brands must change, brands must adapt, brands must reflect the ever changing landscape of their markets and consumers.  Today it is more important than ever to clearly understand the relationship between brands and the every changing landscape that their brand competes within.   It is critical that...
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