Tag Archives: conversions

Path to purchase data mining

The world of digital marketing is rich with content, analytics, and information, but few of us use the tools that are available…but is this caused by the amount of clutter that hits marketers every day, or is it the lack of understanding of the tools available, or can it be...
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Does E-mail Marketing Work?

The answer is most certainly positive.   E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities.    The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone.  ...
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Portals and Social Undervalued in Conversions: Aggregate Knowledge

Susan Kuchinskas  |  February 14, 2013   |  1 Comment sponsored by:  Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
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