We are all challenged in increasing sales for our enterprise. And, we all struggle with the perfect solution in this social media marketing climate as to how do we do that effectively. Lisa Austin’s article posted to MyEcom.com gives us interesting insights into this complex social media marketplace and...
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Tag Archives: conversions
The value of Lead Validation and Conversion
Lead Validation … Our good friends over at Straight North shared their latest insights into conversion and lead generation techniques that we felt that should benefit all who read our website. One of the major mistakes marketing frequently does is not narrow down our leads to the most effective...
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Path to purchase data mining
The world of digital marketing is rich with content, analytics, and information, but few of us use the tools that are available…but is this caused by the amount of clutter that hits marketers every day, or is it the lack of understanding of the tools available, or can it be...
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Does E-mail Marketing Work?
The answer is most certainly positive. E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities. The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone. ...
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Portals and Social Undervalued in Conversions: Aggregate Knowledge
Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...
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TPG Social Media