Tag Archives: marketing

Todays complex Marketing role

Posted in Marketing Articles by Page on July 1, 2015

Today’s Marketing is becoming far more complex than at any time in its history. Today marketers are faced with more touch points with the consumer than at any time in history. Their strategies must include identifying where their customer connects with their brand, how they connect, what tools they use,...

Market Intelligence is important to understand and define.

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The Importance Of Market Intelligence For CMOs POSTED 5 DAYS AGO BY STEVE OLENSKI as seen in: B2B Marketing Insider For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important as...

Building Consumer Trust is Primary Goal in Marketing

Posted in Branding Articles, Marketing Articles by Page on June 19, 2015

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The Page Group realizes that from the very beginning of any brand or marketing strategy it all begins with building the consumers trust of the brand and their connection to it. This article written for CMO speaks to the research done by Forbes.com and Ernst & Young in analyzing this...

Apple leads in Streaming Video

Posted in Business Articles, Direct Marketing Articles, Internet Marketing by Page on June 11, 2015

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Apple is driving many new strategies that will directly compete with Google. Whether in streaming media, or as a Search engine Apple is silently impacting these arena’s with great technology largely free of advertising. Adoption is taking place. Apple Leads Streaming Video Battle: ADI CMO EXCLUSIVES | June 04, 2015...

What marketers wish they knew back when

Posted in Business Articles by Page on June 3, 2015

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If we only know now what we knew back when??? We grow and we learn as marketing pro’s. Its an evolution. We don’t know it all, but we learn and adapt as our careers progress. The old day’s of following our grad school templates, formulas and lessons strategies to...

Predictive Marketing can impact your brand.

Posted in Branding Articles, Marketing Articles by Page on May 29, 2015

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Predictive Marketing is here to stay. There are several marketing influencers today that truly can impact the image of your brand and the connection with the consumer. Some are explored here as they present the 6 ways that predictive marketing can transform your brand. Most are common...

The New Era of Marketing

Posted in Business Articles, Marketing Articles by Page on May 13, 2015

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As we look forward in our planning we soon realize that a new era of marketing is evolving in front of our very eyes. The way we market and communicate with our customers has changed, and is continuing to change almost daily. It is a very transformative time...

News from 2014 Adobe Summit in Salt Lake City

Posted in Business Articles, Internet Marketing by Page on March 17, 2015

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The 2014 Adobe Summit is in full swing in Salt Lake City…need to keep up with the goings on…here is an overview of the beginning of this year summit. Check out the changes taking place in social media, mobile, and marketing. Listen to what leaders in the industry have...

Consumer Experience is Job 1 in creating a brand

Posted in Branding Articles by Page on March 16, 2015

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Consumer experience is critical to building highly effective brand relationships with them. The Page Group has always worked on understanding how the consumer connects with your company, products, and services in developing programs that are effective in sustaining long term brand relationships. Adobe’s presentation at the Adobe Summit gets...

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

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Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...