Tag Archives: marketing

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...

Are we in Marketings new Golden Age?

Posted in Uncategorized by Page on March 4, 2015

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The digital age has spawned new technologies on almost a daily basis. Have we now entered Marketings new Golden Age? How do marketers keep informed and in touch with those technologies that are highly affective. Trends and Fads come and go as well, and these technologies are susceptible to...

Marketing changes is this the new golden age?

Posted in Business Articles, Direct Marketing Articles by Page on February 4, 2015

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McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....

Understanding customer experience is job #1

Posted in Marketing Articles by Page on January 16, 2015

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Customer experience is the top job for marketers. Understanding and developing the tools to measure the customer experience and consumer connection to the brand, company and products is critical to success. CMO’s are being pushed to be more engaged in the overall measurement and analysis of customer experience and...

Smart CMO’s must retool to manage todays marketing dept.

Posted in Business Articles by Page on January 7, 2015

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As each year passes by the role of the marketing department evolves. As new technology becomes part of the marketing suite so does the skill set required to manage it change. Fundamental to todays CMO role is to assemble the key players to manage all the responsibilities that are now...

A Dirty Dozen Marketing Facts to be seen

Posted in Direct Marketing Articles, Marketing Articles by Page on December 30, 2014

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Robert Fleming puts forth some fun to know facts about marketing in 2014. Take a look at these and hopefully you will gain some new found wisdom from the thoughts offered up here. Dirty Dozen Marketing Facts Robert Fleming CEO//Founder of the eMarketing Association, The Worlds Largest...

Strategic Planning is integral to a strong corporate development

Posted in Marketing Articles by Page on December 2, 2014

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Often The Page Group enters a client conversation discussing the role of Branding as a central solution to corporate alignment, but the reality quickly turns to strategy, and the strategic planning required to successfully launch any initiative. Once an overall plan is established regarding the direction of the brand,...

Tips to Good Marketing

Posted in Marketing Articles by Page on December 2, 2014

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Preparation, planning, and execution all take time. One of the many mistakes we see marketing people do is to think that a singular press release, or single email blast, or a single announcement posted to the web or print media is all they have to do. We see...

Vizualizing the fifth dimension of Marketing

Posted in Marketing Articles by Page on December 2, 2014

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As marketers it is our challenge to be creative, investigative, and diligent in our search for how to best connect with our customers. This article takes a different approach, but tells the same compelling story that The Page Group presents to its customers daily. In the search for...

Great Content is only part of the strategy on the web…

Posted in Direct Marketing Articles, Internet Marketing by Page on November 3, 2014

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As marketers we constantly focus on building great content..that has been true for years as it is the content that drives the message and convinces our audience to commit to our brands and products, but today’s digital audience has to find your content among the hundreds of millions of others...