Tag Archives: event marketing

Making Trade Shows Work Harder with Digital Tools

Posted in Marketing Articles by Page on July 1, 2025

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July 1, 2025 by: Amy Collett, bizwell.org Amy Smart Moves: Trade shows are loud, fast, and expensive, and most small businesses leave with less than they could’ve earned. But what if each handshake and demo didn’t just end at the booth? With digital tools integrated, even a modest setup can...

New CrowdStrike Racing Website

Posted in Branding Articles, Internet Marketing, Mobile Technologies by Page on July 6, 2020

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New updated website created by The Page Group, CoForce, and the internal team at CrowdStrike for CrowdStrike Racing…check it out. The Page Group is excited to introduce the new CrowdStrike Racing Website As we return to racing following these initial stages of Covid 19, The Page Group has been...

Branding and Event Activation Campaigns

Posted in Branding Articles, Business Articles, Marketing Articles by Page on March 26, 2020

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Successful Branding and Event Strategies are based on a very broad based science, but it all begins with first identifying the end user of your products, goods, or services. Once you have identified who those customers are, and often there are different channels you will identify, you then develop...

Branding / Building a cohesive brand story is job number one.

Posted in Branding Articles by Page on September 11, 2019

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In working with CrowdStrike and AWS to build out highly effective CXO events bringing key C Level executives together to discuss the threat world of cybersecurity The Page Group works in all elements of event management from the invitation process to the branding, marketing, event planning, follow up, activation and...

Best Apps to Make Your Events More Professional

Posted in Marketing Articles by Page on February 21, 2018

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Finding the Best Apps for Business is always important to know. Our friends over at Fueled.com have written some perspectives on fabulous tools available to marketers for helping improve the professionalism of the many events we all participate in and hold for clients, company, and associates alike. Take a...

Live Video works, but it has to be focused.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on July 18, 2016

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Live video has become counterpoint of so much of today’s media, and now it is transitioning into the world of advertising. Event marketing companies can benefit greatly from utilizing live video to broadcast to their core audience those events that have great meaning to their customers. Companies introducing...

Event Marketing – Getting Results

Posted in Business Articles, Marketing Articles by Page on December 18, 2014

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Event marketing is a critical element of today’s brands. Whether it is thru a tradeshow, direct to consumer, social engagement, or internal it has a major impact on your brand and activating actions you want from your targeted audience, but all to often companies engage in event marketing without a...

Are you prepared for your next trade show?

Posted in Uncategorized by Bob on October 31, 2013

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If your getting ready to go to your next trade show then perhaps the 10 questions raised by Lisa Girard can help you make it a major success. check out her interesting perspective of how to drive success in your event marketing strategies. 10 Questions to Ask When Preparing for...

THE STATE OF NORTH AMERICAN MOTORSPORTS MARKETING

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on March 6, 2013

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BY ZAK BROWN, FOUNDER & CEO, JMI Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North American motorsports, especially...

Branding and Motorsports: THE STATE OF NORTH AMERICAN MOTORSPORTS

Posted in Business Articles, Marketing Articles by Bob on March 4, 2013

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BY ZAK BROWN, FOUNDER & CEO, JMI International Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North...