Tag Archives: advertising

Getting control of your Multichannel Marketing

Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Social Media constantly changes…where is it now?

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One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is your online advertising being seen

Posted in Analytics, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Page on March 17, 2014

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One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

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Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Olympic Ad’s Broken Down – Proctor & Gamble Does Extremely Well

Posted in Marketing Articles by Page on February 24, 2014

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Proctor & Gamble Ads Are Taking Olympic Gold and Facebook Users Love Skiing Olympic Ads appeal to the commitment of families & athletes working together. AdWeek online Winter Games data roundup By Christopher Heine February 13, 2014, 6:10 PM EST Advertising & Branding Here comes the Olympics data. AceMetrix today unveiled numbers...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Luxury Branding comes from identifying your customers connecting points with your brand.

Posted in Marketing Articles by Page on February 18, 2014

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The Page Group has worked with many luxury brands and understands this relationship well. Luxury customers have a unique perspective on the market that they need fulfilled to engage with a brand. It needs to reflect that the brand cares about them and makes them special. It has...

Are Hunches the sign of a good marketer, or is it analytics?

Posted in Marketing Articles by Page on February 13, 2014

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This is an interesting perspective shared by Jack Holt…as he says most of the great marketing idea’s eventually are recognized by someone having a gut reaction to the ideation that has taken place and going with that gut feeling in committing to the campaign, but The Page Group doesn’t want you to...