The results of this study really raise as many questions as they resolve. It gives us good insights into how the top 100 brands use twitter to communicate part of their message, but it also raises questions about the viability of this medium to succeed for the smaller brand....
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Category Archives: Social Media Articles
Make social media human again.
At The Page Group we often talk with our clients about the need to personally connect with their clients in a meaningful and effective way. This involves becoming connected to those things that the client needs to be engaged in the activity, and historically that has always been engaging with...
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Facebook and Twitter – Are you wasting marketing dollars on them?
The Page Group has continuously spoken to the relevance of social media. We have long believed that you don’t invest in social media just to be part of the crowd but you need to understand how your consumer connects with social media and engages with other brands and companies thru...
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Best Lead Generation Tools – 2013
Marketers tend to be followers…a new marketing trend appears and many just follow along with the crowd hoping that a new Nirvana will open and give them the miraculous results they have been waiting for, but that is far from the best way to approach your marketing problem. Research helps…understanding...
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Social marketing must see a real ROI
How do we define ROI in the social marketing space around us? It is difficult, but it all begins from the same place and that is understanding who and what your consumers need from your social interaction with them. Then we must build and plan our social marketing strategies...
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Mobile Content Marketers effective strategies
Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...
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Can Social Media solve all your marketing problems?
In the absence of a real brand strategy social media may not be the channel for you. You need to understand and focus on the activation that you need at the end of the campaign, and understand how the media will enhance your ability to convert before you begin...
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Are Social Media Conversations getting results?
Creating and building a Social media conversation with our consumers has been the hot topic for years now, but the issue that always faces the decisions that are made is does it really generate the conversation that we hope it will? Does it activate consumers to do an action we...
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Tools for brands now available on Instagram.
Instagram has been a novelty for advertisers and brand builders until now. Adding several new features to their website “Might” allow brands to truly build effective marketing on this platform. Check it out and perhaps you can develop a social campaign that truly works on the Instagram platform...
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Learn to influence consumer purchasing decisions.
Patricia takes a fresh look at new approaches to influencing consumer purchasing decisions, and points towards the changing landscape social media is confronted with on a daily basis. To succeed you must adapt, and above all else balance the brand messaging in a media with consistent manner. Today the...
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TPG Social Media