Category Archives: Social Media Articles

Social media trends for the next decade

Here is a look at the evolving world of social media trends and the upcoming trends to pay attention to. Ten social media trends that will shape marketing over the next decade To remain relevant, marketers must embrace their inner digital geek and look beyond their geographical borders...

Media is driving engagement on the web.

Posted in Business Articles, Marketing Articles, Mobile Technologies, Social Media Articles by Page on June 8, 2015

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All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

Does your brand have digital Feng Shui?

Posted in Internet Marketing, Social Media Articles by Page on April 27, 2015

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Bringing Digital Feng Shui To Your Brand CMO EXCLUSIVES | April 22, 2015 by Kevin Linsday Director, Product Marketing Adobe At this time every year, you’ll likely find the Lindsay family engaged in some good old-fashioned spring cleaning. Something about it always leaves me feeling calmer, more collected, and ready to...

Live streaming is becoming central to social media.

Posted in Marketing Articles, Social Media Articles by Page on April 25, 2015

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All of us are seeing the relevance of streaming media in today’s social media…it is a easy way to engage in social exchange. Check out Adobe’s research into the adoption of Live Web broadcasting via live streaming video. ADI: Live Streaming From The Web, It’s Social Media! CMO EXCLUSIVES | April 22,...

Brand Stickiness – Adobe’s analysis of the Best of the Best 2015

Posted in Analytics, Business Articles, Social Media Articles by Page on March 12, 2015

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Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...

Googles SVP Global Marketing speaks out

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on February 10, 2015

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This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...

Customers Consuming Content – Building a Brand

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Social Media Articles by Page on February 6, 2015

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Sundance M&E Roundtable: It’s All About Customers Consuming Content CMO EXCLUSIVES | February 02, 2015y Stephen Dark Contributing Writer CMO.com When Pash Pashkow was a child, the popular TV shows that held him and his mother spellbound were markedly different. “I definitely remember losing the power of speech when “Charlie’s Angels”...

Social Marketing results and trends

Posted in Social Media Articles by Page on January 28, 2015

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Our friend Robert Fleming is posting up another brief overview of the social media trends and tendencies that are driving the social media world today. Check them out as it may influence your thoughts on your social media programs for next year. social marketing / social sharing buttons increase...

Check out the 2014 Social Landscape winners & losers.

Posted in Business Articles, Social Media Articles by Page on December 18, 2014

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Once again I post this annual review of the relevance of the social landscape. Once again we find the impact to be fairly narrow in scope. See how they evaluated these social landscapes, and choose for yourself those that will best impact your brand, message and consumer connection....