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Customer insights.

Posted in Business Articles by Page on November 14, 2014

Lee gives us additional information on the importance of understanding your customers. This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...

Researching : Understanding Customers

Posted in Branding Articles by Page on November 14, 2014

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In the research that follows you will find results that reflect on a few of our prior postings…A significant one is that many employee’s are not connected with what the brand and marketing strategies are, and they do not reflect the brand attributes thru their work because they are unfamiliar...

The most important brand (MIB)

Posted in Branding Articles, Business Articles by Page on November 12, 2014

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Consider the highlight points made by Tom in the article below….they all relate to many of the same topics that we talk to here at the Page Group…you want to develop your brand to the level where your consumers reflect that you are their most important brand. When that happens...

Customer engagement is a critical part of marketing.

Posted in Branding Articles, Marketing Articles by Page on November 12, 2014

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Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...