Tag Archives: brand relevance

Content Marketing is changing…stay connected.

When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...

Fast Company looks at the Brand Evolution of Top Brands

Posted in Branding Articles by Page on November 18, 2014

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A fabulous look at some of the worlds most recognized and adored brands is found in this link to Fast Company. This series of videos really looks brand at the many iconic brands histories to give us insights into the growth and success of these brand icons. Companies like Coca-Cola,...

Customer insights.

Posted in Business Articles by Page on November 14, 2014

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Lee gives us additional information on the importance of understanding your customers. This blog constantly talks to this subject and how important that your brand strategies align with every touch point that the consumer has with your company as well as your marketing aligns with the core principal news...

Are your employee’s a Part of Your Brand Story?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 15, 2014

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For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Does your brand have a voice? What is its voice?

Posted in Branding Articles, Marketing Articles by Page on May 5, 2014

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If you have the capabilities of creating a unique voice for your brand, and products, this can help to define why your products and services are unique, and can set you apart from the marketplace. Building momentum from this platform does have relevance and can significantly impact the marketplace and your customers perception of...

B2B Branding must align with company & consumer.

Posted in Marketing Articles by Page on April 28, 2014

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At The Page Group our focus is 100% on connecting consumers (whether B2Cor B2B) to the brand by aligning the specific needs of each consumer group to the brand, and making sure that the company as a whole communicates the same messaging to the consumers they serve. Success only comes when...

What affects a customers connection with a brand.

Posted in Analytics, Business Articles, Customer Service and Your Brand by Page on April 18, 2014

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Today with the choices of brands, products, services, channels, and marketing techniques the average consumer is exposed to the risk of disenfranchising a consumer due to a bad brand experience increases. This article and research speaks directly to that issue. Today it is so important to deliver to...

Indian Motorcycle Vintage Race Days Coming

Posted in Uncategorized by Page on February 27, 2014

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Our friend Keith Ball and Bikernet.com just published this great story about the upcoming Vintage Motorcycle Races featuring our favorite brand Indian Motorcycle. Check it out and if your nearby go out and see these beautiful machines. Then Check out Bikernet.com if your a rider…Keith has an amazing website...

A look at Goya Food’s entry into the social media marketplace.

Posted in Marketing Articles, Social Media Articles by Page on December 11, 2013

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How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...

Ray Baird’s ten top signs you need to consider rebranding?

Posted in Branding Articles by Bob on October 17, 2013

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Breaking Brand: 10 Warning Signs That May Warrant Revisiting Your Brand Strategy – Is it time for rebranding? by Ray Baird on Oct 8, 2013 Throughout the years, we’ve heard many different reasons as to why B2B corporations decide to rebrand or revisit their brand strategy. Here are my top 10 signs it...