Forbes Magazine, 6/20/2013 @ 3:43AM Mark Fidelman , Contributor CMOs: Let’s Give Up On Advertising And Do These 6 Things Instead Everyone knows there’s enough change in marketing today to put corporations everywhere on edge, but there are a few big things happening that are providing a clear path to...
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Tag Archives: brand relevance
Keep It Simple: Lessons From 50 Brands On ‘The Edge’
March 15, 2013 For companies seeking to promote their brands, an onerous equation is emerging: The more complex new technologies become, the simpler brands must become. This is an important takeaway from a new book by strategic brand consultant Allen P. Adamson, who notes that companies must learn to adapt...
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Be a Better Brand Leader by saying “Let’s cut to the Chase” more often
17March2013 Cut to the Chase and Avoid the Brand Spin Stop being that brand that keeps spinning and gets nothing done. Within most brand portfolios, there are those problem brands that just seem to spiral downward out of control. They spin, and spin and spin. Nothing gets done. Decisions don’t...
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