Tag Archives: customer retention

Customer engagement is a critical part of marketing.

Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

Customer retention vs. acquisition?

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on June 27, 2014

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Why is customer retention so important? Why don’t companies understand that once you have a customer captured and engaged with your brand that they are the most important customer you have? Today the cost of acquisition is so high, that every effort should be made to retain those customer you...

CMO Lessons Learned

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

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When entering the CMO Suite to often we see the new CMO throw out all the old idea’s without first clearly understanding how they connect with their consumer. They become to quick to want to impress the brass with their new idea’s and revolutionary marketing and brand strategies. But,...

How do you build brand messaging that will bring you success.

Posted in Branding Articles, Marketing Articles by Page on December 4, 2013

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...

Customer Retention is a companies top priority…

Posted in Business Articles by Bob on August 7, 2013

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Customer Retention Should Outweigh Customer Acquisition CMO EXCLUSIVES | August 02, 2013 Too many CMOs looking to increase their company’s bottom lines are quick to look “out there” for a solution. They focus their efforts on acquiring new customers and pouring a large chunk of their marketing budgets into advertising or public...

Customer Retention is critical to success.

Posted in Marketing Articles, Uncategorized by Bob on July 29, 2013

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TPG tells clients everyday that knowing your customer and building customer loyalty is the single most important job of a brand/marketing/business strategy. If your focus is on building a highly loyal consumer then your base grows, your loyalty grows and your blue sky value of your business grows. ...

How important is Customer Experience for today’s business?

Posted in Customer Service and Your Brand by Bob on June 28, 2013

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Customer Experience ‘An Everest-Like Goal,’ Says Forrester’s Burns At CX Forum CMO EXCLUSIVES | June 25, 2013 by Tim Moran Editor In Chief CMO.com SEE MORE BY THIS AUTHOR > INDUSTRY MARKETING & ADVERTISING TOPICS STRATEGIC PLANNING PLANNING CUSTOMER EXPERIENCE MEGAN BURNS FORRESTER TWITTER LINKEDIN FACEBOOK GOOGLE + PINTEREST EMAIL PRINT RELATED ARTICLES...