Tag Archives: customer engagement

Macy’s drives online customer engagement

Posted in Business Articles by Page on January 27, 2015

The preference for Macy’s is to engage with consumers everywhere the connect with their brand, and online is a huge part of that customer engagement activity. The success that Macy’s has built with its online presence is known throughout the industry, but why the investment? They obviously believe that...

Event Marketing – Getting Results

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Event marketing is a critical element of today’s brands. Whether it is thru a tradeshow, direct to consumer, social engagement, or internal it has a major impact on your brand and activating actions you want from your targeted audience, but all to often companies engage in event marketing without a...

Customer engagement is a critical part of marketing.

Posted in Branding Articles, Marketing Articles by Page on November 12, 2014

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Customer engagement is a critical part of building a highly effective marketing campaign and brand strategy. Because of the diverse nature of how customers relate to the goods, services, and products that they buy it is important to first understand how they plan to interact with your brand, or...

Customer engagement is critical to marketing success.

Posted in Branding Articles by Page on May 12, 2014

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Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

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The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...