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Email Marketing … when is to much?

Posted in Marketing Articles by Page on September 7, 2016

Email marketing can be one of the marketing departments best tools but there are risks involved in its use. To much use dilutes your messaging and affects the influence it has on your customers. Lack of focus on the consumers actual needs and wants can disillusion your audience. Direct marketing strategies...

Can we grow by showing our vulnerability?

Posted in Business Articles by Page on September 7, 2016

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Vulnerability: The following was recently distributed to Jeff’s clients in an email, and I thought it worthwhile enough to forward it along to my friends and bloggers. A Relationship Story, Vulnerability – A Powerful Business Tool Jeff Black Partner, McDermott & Bull Executive Search, Irvine, CA Have...

Its the People…its your customers…its your audience…

Posted in Business Articles, Marketing Articles by Page on September 7, 2016

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Appealing to the people who we target is game #1. Everything that we do as marketers in todays marketing needs to focus on the people we are appealing to and how we meet and satisfy their expectations as a valued brand. If we don’t clearly know who our audience...

Crowdstrike makes the Inc 5000 … Congrats.

Posted in Business Articles by Page on August 30, 2016

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Our friends over at Crowdstrike hit another milestone becoming the only cybersecurity firm to be announced to the Inc 5000 in Ranking 144. Not bad for a company that was not around 5 years ago. We applaud the wonderful work that this team of techies has done to change the...

Optimizing your marketing strategy is key

Posted in Marketing Articles by Page on August 29, 2016

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Optimizing our marketing programs is a critical part of everything we do. This requires constant attention, and a firm understanding of the changing patterns of behavior by our audience, but sometimes to much analysis can impact the effectiveness of what we do as well. So yes stay on focus...