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The Accountable CMO – Are you ?

Posted in Business Articles by on
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ad-age
CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By  Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...
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Great Content is only part of the strategy on the web…

Posted in Direct Marketing Articles, Internet Marketing by on
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As marketers we constantly focus on building great content..that has been true for years as it is the content that drives the message and convinces our audience to commit to our brands and products, but today’s digital audience has to find your content among the hundreds of millions of others...
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Customer Comes First

Posted in Customer Service and Your Brand by on
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the-page-group
In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...
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Mobile Content Marketers effective strategies

Posted in Marketing Articles, Mobile Technologies, Social Media Articles by on
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cmo
Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category.   Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements.  ...
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