Tag Archives: results

The Accountable CMO – Are you ?

Posted in Business Articles by Page on November 4, 2014

CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...

Website Traffic – What is engaging with your customers

Posted in Business Articles by Page on October 14, 2014

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Identifying the most impactful and effective channels to engage in social media interaction is critical to your developing a highly effective campaign with the biggest return on your investment dollar spent. To often social media planners engage in every latest new technology afraid that they are going to miss...

Are your campaigns generating the right ROI?

Posted in Marketing Articles by Page on April 28, 2014

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The Page Group feels strongly that you must understand your ROI from any marketing campaign. Any marketing program, web strategy, or event MUST HAVE activation and measurable results that can be defined after the execution of that marketing strategy. The only way that a successful campaign can work is...

Are your social media programs failing and why?

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on April 22, 2014

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How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...