Tag Archives: accountability

What is real leadership?

To many bosses think a bosses responsibility is to bark out orders and criticize work, but real leadership comes from bosses who clearly understand that true success comes from giving people the responsibility and accountability, with a little guidance, to be responsible, and accountable, for the role they play within...

The Accountable CMO – Are you ?

CMOs More Accountable In Proving ROI, Yet Lack Resources To Execute Study Cites Internal Silos, Resistance To Change And Limited Tech Expertise as Barriers By  Maureen Morrison. Published on October 20, 2014. 1 AD AGE DATACENTER 0.51%Walmart ad-to-sales percentage Walmart Stores’ worldwide ad costs as percent of sales. Fiscal 2014 ad costs: $2.4B. Subscribe to...