Tag Archives: customer focus

The Year of the Customer should be our focus

As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...

Customer Comes First

Posted in Customer Service and Your Brand by Page on November 3, 2014

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In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...

Mobile Marketing – Understanding your customer is job #1

Posted in Marketing Articles by Page on January 13, 2014

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TPG agrees with Giselles perspective. We always focus on the consumer and how they connect and interact with the company/brand before we develop the strategies (online of off) to connect with them. Todays shopper makes many different choices throughout their day based on how they “need” to interact with...

Are you the Chief Innovation Officer for your brand/company?

Posted in Business Articles by Bob on October 11, 2013

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CMOs Should Be Chief Innovation Officers, Walmart’s Quinn Tells ANA Conference A Big Part of His Job Is Protecting the ‘Next’ from the ‘Now’ By: Jack Neff Advertising Age.com Published: October 04, 2013 Chief marketing officers should really be chief innovation officers, Walmart CMO Stephen Quinn,said in remarks at the Association of...