Audi’s investment into the Leman 24-hour endurance races is extreme. They believe this event truly reflects their brand and connects them closer to their consumers. Audi has an amazing history in this historic race, and always comes to the event as a top contender. Each year the company produces one of the truly great consumer experiences at the event whether on the track or off. Hosting celebrations throughout the weekend, and hosting major interactive celebrations through out the LeMans property. Check out this new effort to connect consumer to their investment in LeMan.
Audi is using social platform for online gaming, Twitch, to host the first 24-hour online endurance race on Forza MotorSport 6 this weekend.
As the Audi Sport team competes in the famous real-world 24 hour endurance race held in Le Mans, France, on Saturday, the virtual 24-hour race will take place at an event in downtown San Francisco, consisting of 12 teams of professional gamers and selected Audi competition winners.
The campaign, by Muhtayzik Hoffer, will see them compete on Forza MotorSport 6, which is used as a simulator by professional racing drivers around the world. Gamers will wear full racing suits and helmets, drive the same demanding shifts and experience similar in-game weather as the conditions in France.
The game will be live-streamed through Twitch’s homepage, where fans can also interact directly with the hosts and racing teams via the Twitch chat feature. Prizes include a trip to Sonoma, California for the opportunity to participate in a real-world Audi sports car experience.