Tag Archives: marketing

Traditional Ad Spending is declining in 2014

Posted in Marketing Articles by Page on September 19, 2014

With the highly fragmented world of marketing it is becoming more and more competitive to find those places where your marketing spend has the biggest impact and best ROI for the dollars spent. But, your dollars are also being spread widely, and it has a negative impact on traditional...

How to build and deliver on your Brand Promise

Posted in Branding Articles by Page on September 3, 2014

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With each engagement The Page Group feels it is critical to identify all the key brand promises to be contained within the clients brand silo. By clearing knowing what those commitments are we all have the ability to be honest with our consumers and deliver on the brand promises that we...

Great Marketing Links to learn from…

Posted in Marketing Articles by Page on August 27, 2014

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Here are a number of links to great insights, education, and strategies for any marketing leader to grow from. check it out. Great Marketing Links August 22, 2014 Attributing Sales to Marketing Miles Jennings Founder and CEO, Recruiter.com The Definitive Guide to Social Marketing: http://bit.ly/1qepLcz Learn how to add social...

Are you Customer-Centric in your strategies?

Posted in Marketing Articles by Page on August 27, 2014

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Is your marketing driven by a Customer-Centric philosophy? Consumers in the digital age are driving more of the marketing than ever before as we struggle as marketers to connect more closely with them. They purchase when they are ready to purchase and we need to know when that...

Marketing automation secret’s of success

Posted in Marketing Articles by Page on August 20, 2014

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Social media has driven a new wave or marketing tools that for the first time allows for marketing automation to help CMO’s implement strategies that are effective and connect one on one with their consumers. Marketing automation is largely in the digital space, and it MUST BE strategically developed to...

Habits – What do they mean in todays marketing?

Posted in Direct Marketing Articles, Marketing Articles by Page on August 18, 2014

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As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...

Motivating to alleviate being bored at your job.

Posted in Business Articles by Page on August 5, 2014

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Part of Branding is to make sure that the messaging is clear and that you are communicating your brand message throughout the organization in such a way that your employee’s are empowered to be consistent in what they say, how they act, and how they represent the brand values that are...

CPG Marketing Insights study.

Posted in Business Articles, Marketing Articles by Page on August 5, 2014

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Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...

Personalization in your campaigns can be difficult to achieve.

Posted in Direct Marketing Articles by Page on July 28, 2014

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The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...

Marketing: A new Team Sport

Posted in Business Articles, Marketing Articles by Page on July 18, 2014

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Giselle has hit it on the head. In today’s marketing not one person can wrap their arms entirely around all the new functions of marketing and be the overall expert you need a team, and it is the ability of the CMO to build a team that works together and...