Tag Archives: marketing

Marketing: A new Team Sport

Giselle has hit it on the head. In today’s marketing not one person can wrap their arms entirely around all the new functions of marketing and be the overall expert you need a team, and it is the ability of the CMO to build a team that works together and...

14 critical strategies in marketing communications today.

Posted in Marketing Articles by Page on July 15, 2014

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Linda puts a new look on the 14 things critical to success in marketing communications today. At the core is a new philosophy about working with people and participating in a global marketplace. Her insights might spur new thoughts for you and your team in todays highly fragmented, yet...

When to invest in new technology?

Posted in Business Articles, Mobile Technologies by Page on June 27, 2014

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A very interesting article looking at some basic philosophy that SHOULD be part of your basic business model already. As she notes it starts with the idea not the technology. the Page Group has always stressed that it starts with understanding the consumer and then building the marketing experience...

Color Marketing – Opportunity thru choice of colors.

Posted in Branding Articles, Marketing Articles by Page on May 16, 2014

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Color is an influencer. It makes thing stand out on a page. It connotes emotions. It is an identifier. It allows a logo or graphic to speak a unique language to those that see it. If makes words and graphics jump off a page, or it soothes ones sole while...

5 things I know about marketing.

Posted in Business Articles, Marketing Articles by Page on May 14, 2014

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As Ann so aptly points out todays marketing is a challenging environment. We need to ask questions, challenge the tools we have available to use, be proactive in connecting with our customers, listen to them, take risks but measure their results, be creative but don’t talk over your consumers,...

Customer engagement is critical to marketing success.

Posted in Branding Articles by Page on May 12, 2014

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Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...

B2B vs. B2C

Posted in Business Articles, Marketing Articles by Page on April 23, 2014

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The Page Group agrees in that the bottom line is that it is people that you must connect with to convert and presentation into a sale. The process for developing a brand connection to a consumer (whether B2C or B2B) starts with understanding what motivates that person (or group...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

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With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...

What is the focus of your mobile ads and mobile marketing.

Posted in Business Articles, Marketing Articles, Mobile Technologies by Page on April 22, 2014

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Mobile is the trend that is on fire today, but once again we caution that all mobile ads and mobile marketing, as with all competing marketing, must have a specific target and focus for the audience you serve. Forrester Research finds that mobile ads are not affective unless you pay attention...

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

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This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...