Tag Archives: marketing

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...

Is social engagement really being used effectively?

Posted in Uncategorized by Page on January 31, 2014

11 comments

At The Page Group we always ask the question how our customers can affectively use social media, and are they doing so. If your program and campaigns are not thoroughly thought out, and you have not established a brand driven social media strategy most companies burn out on social media...

An interesting look at Inspiring Leaders.

Posted in Business Articles by Page on January 30, 2014

No comments

TPG found this a very insightful look into the world of “Inspiring Leaders”. There is a difference in leaders and inspiring leaders most certainly have a different look or perspective than others. It is about inspiring the organization around you, and building a team that executes and succeeds. After...

Budweiser does it again w/ Puppy Love

Posted in Branding Articles, Marketing Articles by Page on January 30, 2014

One comment

Following a pattern of connecting with their consumers with the wonderful warm and fuzzy feeling of the iconic Budweiser Clydesdales this years commercial follows right behind the mega hit of last year by introducing the connection between a puppy & a horse. It has the emotional connection between animals and...

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

7 comments

Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

A recognized brand is among the most valuable intangible assets

Posted in Branding Articles by Page on January 27, 2014

56 comments

TPG Brand Strategy is all about building brand value. Building a strong recognizable brand. Creating a consistent brand message that connects with your core audience in a relevant way. And More… This article talks to the relevance of understanding how your brand truly influences the book value...

Top 3 Super Bowl Ads of all time.

Posted in Marketing Articles by Page on January 24, 2014

One comment

Business Insider also posted up the Top 3 Super Bowl Ads of all time…so check them out we will all remember them. Great investments in advertising that brought big returns. ADVERTISING More: Video Advertisements Advertising Super Bowl The 3 Best Super Bowl Ads Ever WILLIAM WEI JAN. 28, 2013, 10:52 AM 13,858 2 As...

Super Bowl 2014 Advertising

Posted in Marketing Articles by Page on January 24, 2014

19 comments

Check out the new SuperBowl Ads for 2014…Business Insider.com has posted to this first one from Budweiser 29 video clips of the upcoming Super Bowl Ads we will hopefully see next weekend. Navigate thru them by clicking the arrow on the upper right hand side of the screen once you...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

No comments

No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

The Budweiser Clydesdales Exposed

Posted in Branding Articles, Business Articles by Page on January 24, 2014

One comment

The Budweiser Clydesdales – an iconic image of a brand. Feb 1, 2013 ABC News story The Page Group feels that perhaps the most impactful Budweiser ads ever done have been with the Clydesdales. Whenever we see a Clydesdale in a field, or in a parade, or at...