Tag Archives: engagement

Stop wasting time in meetings

Posted in Business Articles by Page on February 24, 2016

We all get very frustrated when we are called to meetings where little is of value to us being there and participating. Here are some insightful idea’s for helping to stop wasting time in meetings…I think you will find many that can be of benefit to your successful leadership. ...

Media is driving engagement on the web.

No comments

All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

How does a great CMO Impact your business?

Posted in Business Articles by Page on April 16, 2014

2 comments

This is a good look inside the CMO’s role in business today. It gives some great perspective to the role and what needs to align to really impact a business. Slide Show: 9 Ways The CMO Makes A Difference To The Business CMO EXCLUSIVE | April 15, 2014 To date,...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

No comments

The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Do you understand your customers habits?

Posted in Marketing Articles by Page on April 15, 2014

No comments

The Page Group believes that knowing your customer inside and out is the secret to engagement with them, and it allows you the understanding of how to bring them closer to your brand. Take some time to read thru this great article by Marsha and learn more about why...

Does the CMO affect your Business Value?

Posted in Marketing Articles by Page on April 2, 2014

One comment

Marketing has to be an integrated part of your overall corporate strategy to succeed. It is a critical roll for effective marketing and successful growth. The marketing arm of your business must be integrated throughout the sales, and operational sides of an enterprise to truly achieve the overall blue...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

No comments

It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

Mobile – Steps to Mobile Mastery and 2014 Digital Trends

Posted in Marketing Articles, Mobile Technologies by Page on February 28, 2014

No comments

Again, another great article that speaks to the need to understand how technology is always changing, and keeping those changes aligned with the needs and uses of your consumers. This is a constant struggle keeping on top of the trends and how they impact your consumer. To many businesses...

Think outside the norm to succeed in social media, but understand your customer first.

Posted in Business Articles, Marketing Articles, Social Media Articles by Page on November 27, 2013

No comments

The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy. You further need to understand how they would use social media to interact with your company/brand/products. To many...

Content is critical in B2B Marketing…

Posted in Branding Articles by Bob on April 16, 2013

6 comments

B2B Marketing: Why Content is the New Creative A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass,...