CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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Tag Archives: Digital marketing
The Digital Revolution Is Amplifying Marketing’s Contribution To Growth
CMO EXCLUSIVES | March 18, 2013 In one of my newfound pastimes as an academic, I had an illuminating discussion with the chair of a department I was working with. I showed him a draft course outline and proudly pointed to the final section, boldly entitled “Digital Marketing.” But I was...
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‘Digital marketing’ to become just ‘marketing’ in 2013
Wed, 9 Jan 2013 | By Lara O’Reilly Digital is set to lose its prefix and just be referred to as “marketing” this year as all marketers’ output will become “inherently digital” over the coming months, Forrester predicts. The research company forecasts that digital budgets will become 20 per cent...
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How To Integrate Social Customer Service Into Your Marketing Strategy
You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...
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Video content marketing brings more click-throughs and conversion
Published on November 14, 2012 by Brafton Editorial Video is becoming a powerful marketing tool and disseminator of information, evident in the results of a recent report by Cisco. The company explored a number of ways that video is positively affecting its return on investment (ROI) and other brands should...
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The Engagement Marketing Disconnect Between Consumers and Brands Rages On
Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...
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Why 1700 CEOs Are Wrong about Social Media
IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...
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Cause Marketing Matures Into Meaningful Marketing
PUBLICATION: CMO.com Exclusive DATE: November 01, 2012 Jim Andrews, SVP, Content Strategy, IEG In 1984, American Express introduced the concept of cause marketing, permanently changing the dynamic in the relationship between for-profit businesses and nonprofit organizations. In the intervening 28 years, change has continued, but in smaller increments. But now we’re...
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The Hidden Power of the Hashtag
By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...
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What is the benefit from a strong Brand?
The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...
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