The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...
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Tag Archives: Digital marketing
5 Ways Brands Use Pinterest To Authentically Connect
BY BETH HAYDEN | 07-09-2012 | 8:30 AM This article is written by a member of our expert contributor community. No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. Here’s...
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7 Things You’re Doing Wrong on LinkedIn
Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now
Charlie Minato | May 17, 2012, 10:22 AM | 684,922 | 295 Maybe this is the reason General Motors went “mental” and pulled its Facebook ad budget. Digital marketing is confusing—really confusing—as this insane graphic shows (below). Trying to navigate through the various new social media categories, blogs, sharing sites, and...
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