6 Senior-Level Steps To Digital Marketing Success CMO EXCLUSIVES | August 15, 2013 by John Parker Adjunct Professor Northwestern’s Kellogg School of Management I’ve spent my career in a range of roles that should enable me to stay on top of marketing strategy and technology–large corporate CMO, principal at two different leading consulting...
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Tag Archives: Digital marketing
McKinsey survey identifies digital future
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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Social Media Tools for Brand Marketers
We all seek knowledge on the best social media tools available. As we review our listings we came across another great tool for managing your social media that we thought we would share with you. Digital.com has developed a list of the best social media tools available that...
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Results on Social Business Study – MIT & DeLoitte Study
Social Business Study: Shifting Out Of First Gear August 13, 2013 FROM MIT SLOAN MANAGEMENT REVIEW AND DELOITTE › Seventy percent of respondents to the 2012 global executive social business survey conducted by MIT Sloan Management Review and Deloitte believe social business is an opportunity to fundamentally change the way their organization...
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CEO’s are getting engaged in building Digital Enterprise.
Bullish on digital: McKinsey Global Survey results CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. August 2013 | byBrad Brown, Johnson Sikes, and Paul Willmott As businesses continue to embrace digital tools and technologies—especially when engaging with customers—C-level executives in a recent McKinsey survey1 say they...
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Whats the next big thing in digital marketing?
CMO EXCLUSIVES | July 18, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Marketers all have different views on what’s going to be the next big thing in digital. It’s that shiny new object syndrome, when marketers all focus on one new platform, channel, or tactic. We saw this with mobile apps,...
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The Digital World – Distraction or Opportunity
Dealing With Distraction CMO EXCLUSIVES | July 22, 2013 by Samuel Greengard Contributing Writer CMO.com Digital technology has changed the world, and (mostly) for the better. However, the growing barrage of devices, apps, sites, tweets, alerts, and notifications is profoundly altering the way we approach the world—and interact with each other. ARTICLE HIGHLIGHTS:...
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Improving Digital Marketing Results…
HBR Blog Network Make These Changes to Help Digital Marketing Fulfill Its Potential by Eddie Yoon and Jim Eckels | 11:00 AM May 31, 2013 The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be...
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Harley-Davidson’s Marketing for 110th Anniversary
Having owned a motorcycle company myself, American Motorcycle Co 1902 LLC, I am passionate about the sport and its ability to again grow and re-establish itself as a diverse and dynamic industry. This past economic recession had devistating impacts on the industry most severely with the smaller OEM’s that...
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Demand Marketing can now be focused towards ‘on-demand’ marketing
McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole. In this article they take a look at the “on demand marketing” aspects of digital marketing. However,...
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