Tag Archives: Content marketing

Marketing in the Digital World – CMO’s Speak

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  CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...
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Content Marketing

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Content marketing can add incentive to the marketing message.  Here is an analysis of how companies are using it today.   How Often Are Marketers Creating Content?  Are you effectively using your content marketing strategy? by Ayaz Nanji  | February 19, 2014 Less than half of content marketers (42%) produce one or...
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2014 Content Marketing Forecasts

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The Content Marketing Forecast: 10 Predictions for 2014 BY SHAFQAT ISLAM Mashable.com 2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in Santa Monica and Austria.But as an industry, we owe it to ourselves to...
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Trends heading into 2014

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CMO.com reaches out to top industry leaders to once again find out what are the trends, the patterns, the opportunities, the risks, and the rewards ahead in marketing for 2014.   See what thought leaders think about the upcoming marketing season 2014 Will Be The Year Of The ___: Marketing...
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What stats show about Content Marketing

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15 Mind-Blowing Stats About Content Marketing CMO EXCLUSIVES | October 02, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Content marketing is all the rage. Little wonder, given that social media is only growing in importance, and brands need content to engage fans in that environment. ARTICLE HIGHLIGHTS: Sixty-six percent of content...
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Content Marketing – Building Content

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Outsourcing : branded and non branded content Jun. 06  As many have realized, with more people online, more often, from more devices the need to be heard above the noise is only going to get harder and harder for everyone. Content Marketing refers to employing content that will engage a...
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Content is critical in B2B Marketing…

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B2B Marketing: Why Content is the New Creative A revolution is brewing in the world of B2B marketing. Lack of differentiation, fragmented media, complex regulation and brutal competition has turned decision making into a Rubik’s Cube for corporate buyers of enterprise products and services. To differentiate themselves in the morass,...
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