Tag Archives: Content marketing

Great Content is only part of the strategy on the web…

Posted in Direct Marketing Articles, Internet Marketing by Page on November 3, 2014

As marketers we constantly focus on building great content..that has been true for years as it is the content that drives the message and convinces our audience to commit to our brands and products, but today’s digital audience has to find your content among the hundreds of millions of others...

Mobile Content Marketers effective strategies

Posted in Marketing Articles, Mobile Technologies, Social Media Articles by Page on October 23, 2014

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Maria looks at the highly successful strategies and habits of mobile content marketers, and gives us a pathway to helping improve our results in the category. Check out what she has to say and see how you can adapt her strategies and habits into your work process improvements. ...

New Content Marketing Rules…

Posted in Direct Marketing Articles, Marketing Articles by Page on August 18, 2014

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The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...

Five Content Marketing Tips

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on July 9, 2014

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Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...

Video Marketing and your brand…

Posted in Marketing Articles by Page on May 9, 2014

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Push to Put Brands in Video Content MAY 4, 2014 Photo Consumers must know when content is paid for and when it is editorial, said Trevor Fellows of The Wall Street Journal. CreditKreg@KregHolt.com By STUART ELLIOTT AS an annual presentation of new digital offerings to Madison Avenue enters its second week,...

Content Marketing may drive CMO success…

Posted in Marketing Articles by Page on April 15, 2014

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The Page Group looks at content marketing in a highly focused fashion. We believe that you need to truly understand what is of interest to the consumer your are seeking and deliver on their expectations rather than inundate them with ton’s of content clutter. This article speaks to those...

Do you recycle existing content in your marketing and pr campaigns?

Posted in Marketing Articles by Page on April 15, 2014

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How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...

The challenge of effective Content Marketing Strategies

Posted in Marketing Articles by Page on April 9, 2014

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Content marketing is becoming a key driver in today’s marketing efforts, but to do it effectively and shine thru all the marketing and content clutter that is in the marketplace is the challenge. We all need to improve our focus and develop effective content marketing strategies to succeed today....

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

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Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

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The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...