Tag Archives: brand messaging

Is your brand promise communicated wherever your customer touches your brand?

Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies.   Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...

Strategic Brand Management: Building an Identity

 by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly.  By answering a few simple questions, you can determine what your...