Tag Archives: brand messaging

Is your brand promise communicated wherever your customer touches your brand?

Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...

How do you build brand messaging that will bring you success.

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TPG Brand Strategy agree’s with this article by Mark Di Somma as we believe that marketing is just noise if it is not targeted directly at your consumer. The Page Group believes that the first step in effective brand and marketing messaging is to clearly understand the various customers...

Strategic Brand Management: Building an Identity

Posted in Branding Articles by Bob on March 29, 2013

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by Israel on Thu, 03/28/2013 – 10:22 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly. By answering a few simple questions, you can determine what your...