Tag Archives: analytics

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Are Hunches the sign of a good marketer, or is it analytics?

Posted in Marketing Articles by Page on February 13, 2014

9 comments

This is an interesting perspective shared by Jack Holt…as he says most of the great marketing idea’s eventually are recognized by someone having a gut reaction to the ideation that has taken place and going with that gut feeling in committing to the campaign, but The Page Group doesn’t want you to...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

No comments

Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Millennials are changing the face of Marketing.

Posted in Business Articles, Marketing Articles by Page on January 24, 2014

No comments

No matter how confident we are as marketers in the programs that we develop and execute on behalf of our brands we cannot get complacent. Every day The Page Group works with clients who need to be reminded that customer research and a deep understanding of who and how their...

Looking at Stats for B2B Marketers

Posted in Marketing Articles by Page on January 22, 2014

No comments

15 Mind-Blowing Stats For B2B Marketers CMO EXCLUSIVES | January 16, 2014 by Giselle Abramovich Senior & Strategic Editor Marketing to business has some inherent challenges that consumer companies, for the most part, don’t have to deal with. (B2C has its own issues, of course.) Attribution, ROI, influencers. . .these are all areas...

How to Calculate Your Marketing Return on Investment?

Posted in Marketing Articles by Page on January 22, 2014

One comment

Calculating the real costs of our marketing and determining a true return on investment has always been a challenge. The article by Jeff Josephson gives some very unique perspectives shared by questions we all must ask when analyzing the financial ROI from the dollars we spend to build our brands,...

Experts discuss One-to-one Marketing and its future.

Posted in Marketing Articles by Page on January 10, 2014

6 comments

At TPG we understand that all the excitement in One-on-One marketing online is the expectation that you can craft your message specifically to meet the individual needs of specific clients just when they express interest in the topic or thru the words, images, and searches we conduct online. One-on-one marketing...

Bot Traffic overtakes Human traffic online…

Posted in Uncategorized by Page on January 3, 2014

5 comments

TPG has always been concerned over web traffic numbers. How does the CMO separate fact from fiction in this big data world we are in. Today over 50% of all web traffic is generated by Bot’s which obviously does not turn into results for companies impacted. As we work...

Small Data sometimes leads to the real life answers that Big Data Doesn’t.

Posted in Analytics, Marketing Articles by Page on December 18, 2013

One comment

The Page Group often cautions its clients that following global marketing powerhouses in their marketing strategies might not be the win win situation that the researchers say is out there. You need to understand the capabilities of your companies marketing department. You need to understand the financial resources behind...

Social Media Landscape Analysis 2013

Posted in Internet Marketing, Social Media Articles by Page on December 16, 2013

No comments

The 2013 CMO’s Guide To The Social Media Landscape CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere...