What is a strong Linkedin Profile?

Pathfinder Information sent out this helpful reminder of what makes up a strong Linkedin Profile.  Take some time to see if you can improve and enhance your profile, and connect with strong connections who are influencers in your industry or field. 



Attract Hiring Managers and Recruiters to your LinkedIn Profile.

While Twitter and Facebook may be more fun social networks, there’s no doubt that when employers want a professional look at a prospective hire they turn to LinkedIn. As the world’s most popular professional online network, LinkedIn currently has over 200 million members and counting. A poor LinkedIn profile is a missed opportunity waiting to happen, so here are five common attributes of a top-notch LinkedIn profile.
The old adage “it’s not what you know, it’s who you know” has never been more true. Getting quality connections on LinkedIn is vital to your profile’s credibility. By (virtually) surrounding yourself with outstanding professionals in your field, an employer will have easier access viewing your profile. Every time they look at your profile you have the chance to make a lasting impression. Make sure you take advantage of connecting with as many professionals in your field and you can have hiring managers and recruiters presenting job opportunities directly to you.

In today’s job market people have a tendency to put misleading, or even false information on their resume and LinkedIn profiles. Recruiters and hiring managers use LinkedIn to find candidates, but also to verify their information. LinkedIn offers a canvass for you to paint the story of your career history. It gives you the chance to be a bit more detailed in your descriptions and you get to let a little more of your personality show, but you have to be certain that all the information on your resume is consistent with your LinkedIn profile.


Like any other online content, you want to make absolutely sure that your profile is optimized for search engines. Make sure your position titles are strategic keywords that employers and recruiters will be plugging into their online searches.


When it comes to keywords, get them in there early and often. You want to make sure your keywords are found in the first 5-8 words of each description so that the LinkedIn and the Google search engines can easily find it and put your profile in front of your next boss.


You don’t have to be a professional model to look professional on your LinkedIn profile. This is the face that your potential employers would see every day at the office if they hired you, so smile and look proud of the work your putting out there. No matter how great you look in that selfy, LinkedIn isn’t the place to show it off. At the very least you can find a picture of yourself all gussied up at a wedding (without a drink in your hand).

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