B-to-B Lead Generation: Let’s Not Forget the Basics
by John Sonnhalter
Sept 9, 2013
B-to-B marketers are always trying to identify more/better qualified leads.Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct mail pull better results according to a Survey in MarketingProfs fromInsideSales.com
They surveyed 423 B-to-B Sales and Marketing professionals that cited that generating and improving leads was their biggest challenge.
I think sometimes we’re all so focused on the new tools available to us to generate leads that we forget about some of the old standbys.
I have found that we usually have more success using traditional marketing tools when it comes to actually generating good qualified leads.
What are you finding out that works best for you in a B-to-B environment?
More often that not I read articles where the writer has not proofread their content. You either have a proofreader or you do it yourself because I couldn’t find a mistake in it. Great information.
I think the admin of this web site is in fact working hard in favor of his web page, as here every data is
quality based data.
Hi there! I simply wish to offer you a big thumbs up
for your excellent info you’ve got here on this post. I will be coming back to your site for
Love the website– extremely user pleasant and lots to see!
I like the valuable info you provide in үour articles. I’ll bookmark үoսr blog and check atain Һere frequently.
I am ԛuite suгe I ԝill learn many neww stuff rigfht Һere!
Gooⅾ luck for the next!
The facts talked about in the report are a number of the best obtainable.