Category Archives: Marketing Articles

Build Trust w/ Consumers for Success

Posted in Marketing Articles by Page on March 1, 2016

When you build trust with your consumers you win. Understanding your consumer and how they interact with your brand is central to building trust, and to build trust is to establish your brand as a solid and dependable resource for your consumer. Brand loyalty is central to all...

Kuryakyn reBrands with new image and logo.

Posted in Branding Articles by Page on February 26, 2016

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Kuryakyn is a well known motorcycle aftermarket motorcycle parts company. They just initiated a full rebranding of their company with new logo and image. Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program By Canyon Carver February 25, 2016 Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo...

Range Rover w/ $100,000 plus added value in its gun case.

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Range Rover has something to add to the fleet in your outback caravan of vehicles. Comes complete with its own custom leather gun case and two. Holland & Holland custom shotguns. I guess your hounds can now ride in style, and the weapons are always with you incase...

Top 30 Car Brands chosen by Consumer Reports

Posted in Branding Articles, Business Articles by Page on February 23, 2016

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The Top 30 car Brands are chosen every year by Consumer Reports, and we learn more about the evolving automotive marketplace. Once again we see luxury brands like Audi, Lexus and Porsche stay at the top of the rankings. Check out the listing as posted in the USA Today, and the...

Iconic Brands that have disappeared

Posted in Branding Articles by Page on February 23, 2016

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It is often hard to understand how Iconic Brands fail and disappear from the marketplace, but in most instances it goes directly back to their loosing touch with their consumer, what the consumer needs, and how the consumer interacts with the brand. They are not listening to their consumers and...

The mobile habits of Gen Z.

Posted in Internet Marketing, Marketing Articles, Mobile Technologies by Page on February 19, 2016

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Gather some new insights into the mobile habits of Gen Z’s, and how you can connect with them. Infographic: a Close-up Look at Gen Z’s Mobile Habits 78% of post-millennials use social media apps most By Carrie Cummings February 16, 2016, 7:21 PM EST Young consumers are doing more and more through...

Customer service builds brand loyalty … learn how.

Posted in Branding Articles, Business Articles by Page on February 18, 2016

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Its A Brand World

Posted in Branding Articles by Page on February 18, 2016

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Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we make choices, and every day we connect with the brands we love and include them in our...

Marketing Trends You Must Know

Posted in Business Articles, Marketing Articles by Page on February 17, 2016

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Constantly on the lookout for marketing trends and information? Check out this review of top trends by Sujan Patel. Many are trends that have been on point for the past few years, but they continue to have more relevance and better deliverables and continue to trend today. An...