Todd Wasserman1 day ago Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. The study, based on responses from 58,000 respondents, also found that 46% of consumers trust consumer reviews and 9% trust text messages from brands....
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Category Archives: Internet Marketing
Seven Tips That Can Make Digital Content Delivery Pay Off
CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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Demographics Vary Across Social Networks
MAR 11, 2013 Twitter, Pinterest, Instagram are popular with differing demographics eMarketer estimates that by the end of 2013 there will be 163.5 million social network users in the US, and unsurprisingly they are a diverse group. A December 2012 study of social networking demographics from the Pew Internet & American...
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Guide to Social Media Landscape for 2013
CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...
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SlideShare: The Quiet Giant Of Content Marketing
CMO NETWORK 2/28/2013 @ 12:21PM |Steve Olenski, Contributor Marketers and advertisers the world over are constantly trying to find the “next big thing.” The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example....
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Content Marketing’s Next Phase CMO EXCLUSIVES
January 07, 2013 By now, most B2B marketers are well-versed in the benefits of content marketing. The initiative has been steadily growing for a few years, and recent research from Curata’s 2012B2B Marketing Trends Report shows that 87 percent of marketers are currently leveraging some form of this tactic. ARTICLE...
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THE STATE OF NORTH AMERICAN MOTORSPORTS MARKETING
BY ZAK BROWN, FOUNDER & CEO, JMI Posted At : March 1, 2013 11:14 AM | Related Categories: News & Info, 2013 At JMI, we have made the economics of motorsports sponsorships our business for nearly two decades. In the late 90s and early 2000s the discussion around North American motorsports, especially...
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The 12 Trends That Will Rule Products In 2013
WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...
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LinkedIn: The Ugly Duckling of Social Media
The Wall Street Journal, BUSINESS February 27, 2013, 7:58 p.m. ET By EVELYN M. RUSLI LinkedIn shares are up 6.8 percent while other social networks tanked. Social media expert Jay Oatway tells the WSJ’s Deborah Kan how this professional-networking website came out on top. Shares of Facebook Inc., FB -0.22% Zynga Inc. ZNGA +6.12% and Groupon Inc.GRPN +6.27% tanked after their rocky stock-market debuts....
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Get the Most Out of LinkedIn Company Pages
Mike Grishaver, March 4, 2013 You may have seen that HP recently crossed 1 million followers on LinkedIn, the first company to hit this milestone. You may even be one of them. If you’re not already following a company on LinkedIn, what are you waiting for? More the merrier...
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TPG Social Media