Category Archives: Analytics

Marketers lack funding, but build effective campaigns thru effective analytics and data

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...
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Breaking Down The Data Silos

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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...
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Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend.    It looks at where we spend, how we spend, and the results we get from the efforts.   It presents in a very unbiased perspective complied...
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Predictive Analytics Provides Way To ‘Proactively Pounce’

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CMO EXCLUSIVES | April 11, 2013 by Stephanie Overby Contributing Writer At Lexis Nexis Risk Solutions, predicting the future is the business. Using a combination of big data and scoring analytics, the company helps insurers assess their risk and streamline their underwriting. ARTICLE HIGHLIGHTS: CMOs on the forefront of predictive analytics adoption face a number...
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Welcome To The Age Of Marketing Scientists

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CMO EXCLUSIVES | April 15, 2013 by Tim McMullen Founder redpepper New devices, new social platforms, new e-commerce tools. Technology is changing at breakneck speed, causing consumers to seemingly be everywhere and nowhere at the same time. ARTICLE HIGHLIGHTS: Marketers can reflect the ever-changing world of technology by releasing our stranglehold on any...
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Fundamental Principles of Web Analytics

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By Michael Cohn on Apr 11, 201311 Your website may look great, it may convey exactly what you want it to convey and you may think that it has all the power in the universe to entice and engage many. Now, put a value to it.The only way that you will really...
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Seven Tips That Can Make Digital Content Delivery Pay Off

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by on
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CMO EXCLUSIVES | March 14, 2013 Delivering real business value from digital marketing campaigns requires effective business processes and a modern digital marketing platform. Managing digital content efficiently while effectively targeting your marketing campaigns is not easy without today’s technologies. It’s also difficult to make these technologies pay off if your organization...
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