Category Archives: Direct Marketing Articles

SMS – a tool that can impact your business.

SMS is often overlooked as an effective tool for marketing due to today’s hype over social media, big data, a content marketing, but SMS can be a highly effective tool that the consumer directly interacts with, and impacts them for an immediate response that can deliver on results. Check...

Content Marketing is changing…stay connected.

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When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...

Understanding consumers is job number 1…

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on August 28, 2015

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Understanding consumers The Page Group always begins by understanding how your consumers connect with and interact with your brand. In today’s highly competitive marketing arena the one critical element to get noticed and to get read and pursued is to connect with your consumers on a level and in...

Email marketing is relevant today…

Posted in Direct Marketing Articles, Marketing Articles by Page on August 28, 2015

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One to one marketing and using email marketing to contact directly with a core consumer of your goods, products or services still leads the way in conversions and relevant content delivery. BUT, it must be targeted, tested, and focused on the requirements that those in that blast are seeking...

Email Marketers need to be more relevant and connect one on one w customers

Posted in Direct Marketing Articles, Marketing Articles by Page on August 14, 2015

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The Page Group always talks with its clients about the relevance of any programs that we initiate on behalf of them. Social media or email marketing campaigns MUST BE RELEVANT to the consumer, and they must connect with the consumer at the time that they have the highest level of...

Apple leads in Streaming Video

Posted in Business Articles, Direct Marketing Articles, Internet Marketing by Page on June 11, 2015

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Apple is driving many new strategies that will directly compete with Google. Whether in streaming media, or as a Search engine Apple is silently impacting these arena’s with great technology largely free of advertising. Adoption is taking place. Apple Leads Streaming Video Battle: ADI CMO EXCLUSIVES | June 04, 2015...

Auto Racing – A way to connect

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Marketing Articles by Page on March 30, 2015

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The Page Group has held many fun events surrounding clients love of the automobile and motorcycles. Take as an example the McAfee Executive Drive programs, video and slideshows are part of the projects section of this website, which were developed to connect the top level of McAfee’s brain trust...

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

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Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...

Customers Consuming Content – Building a Brand

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Social Media Articles by Page on February 6, 2015

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Sundance M&E Roundtable: It’s All About Customers Consuming Content CMO EXCLUSIVES | February 02, 2015y Stephen Dark Contributing Writer CMO.com When Pash Pashkow was a child, the popular TV shows that held him and his mother spellbound were markedly different. “I definitely remember losing the power of speech when “Charlie’s Angels”...