McKinsey takes a look at the scope of new technologies and how marketing is changing. Great article that gives good oversights into the marketing balance we all need, and the difficulty in achieving perfection in today’s complex marketing arena. Is this the golden age of marketing? Time will tell....
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Category Archives: Direct Marketing Articles
A Dirty Dozen Marketing Facts to be seen
Robert Fleming puts forth some fun to know facts about marketing in 2014. Take a look at these and hopefully you will gain some new found wisdom from the thoughts offered up here. Dirty Dozen Marketing Facts Robert Fleming CEO//Founder of the eMarketing Association, The Worlds Largest...
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Great Content is only part of the strategy on the web…
As marketers we constantly focus on building great content..that has been true for years as it is the content that drives the message and convinces our audience to commit to our brands and products, but today’s digital audience has to find your content among the hundreds of millions of others...
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Does Beacon Technology work? GeoTagging?
We believe that there are tremendous opportunities in developing app’s and geotagging programs that connect your consumer more closely to your experience whether it is in supporting customer loyalty campaigns, shopping programs, incentives, awards, or pushing sales there are many new innovative way’s of building value for your consumer. Customer...
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AdBlockers affect Marketing Strategies
As the digital age came upon us everyone rushed to find new models for generating revenue and a wave of very aggressive in your face marketing was created due to the technology that could not be used to connect with new, current and potential consumers. The problem with much...
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Clicks & Click Thru Rates can misrepresent results.
We have always been skeptical of marketing departments that focus so intently on the top line measurements generated thru analytics on the net. What does a click mean? It is activating an action you wish to seen taken? Does it evolve into a sale? Did it generate an...
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Wi-Fi has taken over the top spot for access of tablets and phones
Once again we begin to see that the consumers purse is dictating new directions in habits and use of tablets and smartphones. Research shows that Wi-Fi is overtaking cellular connectivity as consumers find more availability of Wi-Fi hot spots as well as the frustration with the costs of ever increasing...
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New Content Marketing Rules…
The fast paced world of marketing requires reaction, and change constantly as our technologies and programs evolve. At no time before has the marketing department seen such rapid change, and the need to be constantly vigilant in evaluating the direction and influence our customers have over our marketing decisions. ...
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Habits – What do they mean in todays marketing?
As marketers we must put a great deal of effort into understanding our consumers and their habits. The goal we all seek in today’s marketing is to be more closely connected with our consumers needs, and we spend a great deal of time gathering the data necessary to fully...
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Personalization in your campaigns can be difficult to achieve.
The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...
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