Category Archives: Direct Marketing Articles

Five Content Marketing Tips

Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...

Do your presentations have stickiness or do they fail to convert?

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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Slideshare has posted some wonderful articles on how to improve your presentations, and connect better with your audience. The Page Group agrees with many of these strategies and we felt it important enough to share with our friends. Direct marketing has always been one of the best marketing...

How to enhance your presentations

Posted in Branding Articles, Business Articles, Direct Marketing Articles by Page on July 9, 2014

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The Page Group is continually working with clients to enhance their overall brand presentations, and brand messages everywhere they connect with their core consumers. Presentations must do that as well. Use of logo and brand style are very critical to delivering a consistent brand message to all who...

QR codes continue to grow in use.

Posted in Direct Marketing Articles, Marketing Articles by Page on May 30, 2014

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Use of QR Codes is rising, and is becoming a valuable tool for marketers. The following information gathered by the Quarterly Trend Reports shows that we are seen a steady growth in the acceptance and use of QR codes by customers to gain more insight into the goods and...

Consumers rule in today’s challenging marketing landscape

Posted in Customer Service and Your Brand, Direct Marketing Articles, Marketing Articles by Page on May 12, 2014

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Author Bruce Philips is perhaps best known for his writing of what could be considered the Consumer Manifesto showing why the marketplace needs to be driven by understanding and appealing more closely to the needs of our consumers. He believes that the consumer has far more power to bend...

Geolocation Mobile Marketing & how we get started.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on April 22, 2014

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With technology we find we have more choices, but some of them are scary. Geolocation mobile marketing has been proving to be a highly effective tool when done right, but it is scary to implement because the consequences of delivering on customers expectations is so high. You have to...

Whats marketings next big idea?

Posted in Direct Marketing Articles, Marketing Articles by Page on March 21, 2014

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Marketers are always seeking the next Big Idea, but each of these new idea’s need to always be driven off the principal of how they will engage with and connect the consumer more closely with the brand. then we must evaluate how we can measure the action to be taken...

B2B Email Marketing

Posted in Direct Marketing Articles, Marketing Articles by Bob on May 17, 2013

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TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within. You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...

What’s the Best Time of Day to Send an Email?

Posted in Direct Marketing Articles, Marketing Articles by Bob on April 4, 2013

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Marketers need to know this ByLucia Moses March 27, 2013, 9:39 AM EDT Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients’ email volume rose 5.4 percent in the fourth quarter of 2012 versus a year earlier. The biggest...

Guide to Social Media Landscape for 2013

Posted in Business Articles, Direct Marketing Articles, Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on March 13, 2013

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CMO EXCLUSIVES | March 05, 2013 First there were 10. Our inaugural “CMO’s Guide To The Social Media Landscape,” in 2010, included the top players of the day: Twitter, Facebook, Flickr, LinkedIn, YouTube, Digg, StumbleUpon, Yahoo, Reddit, and Delicious. As the social sphere continued to grow and change, we added a couple...