Category Archives: Branding Articles

PULSE Evolution Creates a buzz at Global Licensing Show

The Page Group lead efforts to introduce PULSE Evolution to a whole new audience at the recent Global Licensing Show held in Vegas. As Pulse seeks to expand its reach, and build awareness for what digital human technologies can do to impact entertainment and the licensing marketplace The Page Group introduced...

Is Tesla a legendary brand?

Posted in Branding Articles, Business Articles by Page on June 16, 2016

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Tesla is making waves, and building a dynamic brand and doing it in style, performance, and function. Tesla’s Building A Legendary Brand And So Can You BRYAN EISENBERG — JUN 13, 2016 Recently, Tesla Motors started taking $1000 deposits for the new Model 3. In the first week, they collected...

Do you need multiple brands to succeed?

Posted in Branding Articles, Customer Service and Your Brand by Page on June 15, 2016

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Multiple brands drive successful marketing today. Going back to my days working with Levi Strauss it became very apparent that although you have a highly recognizable brand in the consumer marketplace a single brand does not necessarily translate to multiple product categories with the same level of connection as the...

Kathy Ireland is one of the US Richest Women

Posted in Branding Articles, Business Articles by Page on June 2, 2016

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Kathy Ireland has shown celebrities what Licensing means in todays marketplace creating one of the most dynamic licensing companies on the planet. Understanding and connecting with her audience on an almost daily basis she has been a major influencer across the planet. Today she is recognized as a...

VR ad for Etihad Airways

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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VR Ad is being created to introduce all of us to the amazing flight experience of Etihad Airways starring Nicole Kidman. Nicole Kidman Stars in VR Version of an Etihad Airways Flight Film Shows Off Luxury Interior of Airbus A380 By Alexandra Jardine. Published on May 27, 2016 Etihad Airways has...

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Brand Identity Rules – can you break them?

Posted in Branding Articles by Page on May 31, 2016

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In school us branding experts, loosely speaking, were all taught to adhere to the basic brand identity rules when working with our brands, but today we find that the rules may not apply to every situation, and that being flexible and knowing as much as we can about our consumers...

Brand Growth is driven by brand strategy.

Posted in Branding Articles, Business Articles by Page on May 25, 2016

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Brand growth is often driven by the skill with which the marketing department understands and communicates the brand attributes to the core consumer. Taking these brand assets and building a strong brand will achieve brand growth and financial growth as well. Remember that the Brand Value of your...

Color choice can affect your brand

Posted in Branding Articles by Page on May 19, 2016

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Color is an influencer in our brand story. We need to be conscious of its impact and how we use color as we present our brand story, and try to influence our consumers. Click on the link that follows to learn more thru this good Forbes Video about how...

Your Brand and its promise of distinction

Posted in Branding Articles, Business Articles, Marketing Articles by Page on May 19, 2016

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Your brand promise and its promise of distinction to your consumers is a critical element of successful marketing today. Friend, and industry colleague, Ryan Rieches looks into how we all can discover our own unique “promise of distinction” within our own brands…. How do you connect with your consumer...